Monthly Archives: December 2008

For Your Consideration: Oscar Publicists

As someone once involved in this insane process (I handled an Italian longshot that wanted to be nominted for Best Score in my days as a Hollywood Press Agent), I thought this article from the Washington Post on “Oscar Campaigns” was interesting. CLICK HERE TO READ.

oscar1My job in those days was to make sure they had the best screenings with the best food (a task made even easier since I got to clean up and take all the leftovers home when screening after screening no one came). If you added up how much they spent and how few came, the price per ticket had to be thousands of dollars for that overlooked little film. I’m sorry to say I can’t even remember the name! But I sure remember the food.

Holiday Bonuses in Trouble

holiday-bonus

The holiday bonus as we know it is fading fast. As our nation’s economy continues to stumble into uncertain times, many small business owners are finding that they can’t afford to lavish their employees with the cash rewards they once could. When the numbers are down, the luxuries are the first to go.
Holiday bonuses, however, are a great way to show your thanks and appreciation to a hard-working and deserving staff. Eliminating them altogether may cause employees to feel underappreciated and resentful. So if you’re a small business owner who wants to show your appreciation but can’t afford to fork over large sums of money, then you may need to get creative.
More and more businesses are shifting their bonus structures toward performance-based pay. With a pay-for-performance structure, the money that an employee receives is tied to meeting certain goals and objectives, which are typically tied to meeting company-wide goals and objectives. Paying for performance gives employees the chance to still receive a bonus. The only catch is that they have to earn it. It also increases productivity and makes employees more accountable, which makes employers much more willing to give.
If monetary compensation of any kind is simply out of the questions this year, then perhaps you could try rewarding your employees with a cool, relatively inexpensive experience. Consider taking them to a concert or theater production or on a ride around town in a limo. Maybe they’d enjoy a gourmet meal at a nice restaurant. Look for any gesture that your employees will appreciate, and you won’t have to sacrifice nearly as much money for.
If money is simply too tight for you to be able to spend even a single dime on your employees, which will be the case for many small businesses this year, then there is still another option-time off. Time away from work to enjoy with family and friends is something that every employee wants and needs. They will appreciate the extra days to relax after all of the hard work they put in this year. Plus it won’t touch your budget, something that all employers will continue to watch very closely.

Exclusive Interview with Guy Kawasaki

Last week, Growthink Co-Founder Dave Lavinsky interviewed Guy Kawasaki, a legend in the world of entrepreneurship. As a member of his exclusive GrowThink Forum, I share that interview with you here.

Guy was one of the original Apple employees responsible for marketing the Macintosh in 1984. He has since launched many successful ventures including Alltop.com. He is the Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms. He also runs the blog “How to Change the World” which is ranked among the world’s top 100 blogs.

Guy spoke with us candidly about the challenges of raising capital, the key phrases to avoid using when speaking with a VC, and about his new book, Reality Check.

CLICK HERE to listen to the interview in it’s entirety and download the transcript.