Monthly Archives: January 2009

We’re Part of Technorati!

Took a while, but we’re now officially listed on the top blog directory on the Internet today.

Technorati Profile


21 Persuasive Words

book-words-that-workInnovators know how to “communicate-to-innovate” by using persuasive language that engages people to support their ideas. Presidential speech-writer Frank Luntz wrote Words That Work, a book that contains his recommended list of persuasive words. Consider using his recommended words when preparing your next presentation or communication.

21 Persuasive Words for 21st Century Communicators

1. Imagine
2. Hassle-free
3. Lifestyle
4. Accountability
5. Results / Can-Do Spirit
6. Innovation
7. Renew, Revitalize, Rejuvenate, Restore,
Rekindle, Reinvent
8. Efficient, Efficiency
9. The Right to
10. Patient-Centered
11. Investment
12. Casual Elegance
13. Independent
14. Peace of Mind
15. Certified
16. All-American
17. Prosperity
18. Spirituality
19. Financial Security
20. Balanced Approach
21. Culture of

Notice that “imagine” is first, “innovation” is number sixth, and the six “R” words came raml as number seven on the list. If you are looking for more words that may be especially appealing to some people, check out Solutionman’s Politicator List and Worksheet that was inspired by the persuasive language of American presidential candidates.

Courtesy of The Innovator’s Digest.

How to Start Podcasting


5 Reasons Why Podcasts Are Great


Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article.

1. An increasing number of people are downloading new podcasts every day.
2. Unlike TV, podcast can be played whenever the listener wants.
3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.
4. There is a lot less competition in the podcast market than there is in the article market.
5. Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.

5 Steps to Producing a Podcast

1. Download Audacity at or any other audio editing tool.
2. Get a good microphone.
3. Write the script (so the podcast doesn’t sound improvised and amateurish).
4. Record it in a noise-free environment.
5. Apply the noise-reduction filter in your audio editing software and save the podcast file.

Where You Can Submit Your Podcast

PodOMatic –
Podcast Alley –
iTunes –
Yahoo Podcasts –
Digg Podcasts –
Podcast Directory –
Podcast Pickle –
PodFeed –
Odeo –
Digital Podcast –
Singing Fish –
Blog Universe –
All Podcasts –
Big Contact –
Collectik –
PodNova –
PodTech –

How to Save a Lot of Time When You Submit Your Podcast

I absolutely love these two tools because they submit your podcasts to the major podcast directories for free and they save you a lot of time.
Pod Submitter –

PodPusher –

Courtesy of

How to Innovate in Tough Times

mit-sloan-logoIt can be a formidable challenge to make sure your innovation projects continue to prosper at a time when many company budgets are shrinking. A recent article from Knowledge@Wharton summarizes recommendations from a panel of experts who spoke at Wharton – on the topic of how to sustain technology innovation, specifically, during tough times. Some of the panelists’ recommendations:

  • Align projects with the larger organization’s aims.
  • Hone your people skills. People “need to like your idea, but they also need to like you,” observed panelist Eric F. Bernstein.
  • Show how your innovation will save money.
  • Have an advocate for your project at as high a level in the organization as possible.               

The Knowledge@Wharton article also quoted Wharton marketing professor George S. Day , who noted that some leading companies continue to invest in innovation even during difficult economic periods. Day has written in MIT Sloan Management Review on topics such as being a vigilant leader and aligning an organization with the market.

Courtesy of MIT/Sloan Management Review

Where’s the “Obama Bump”?

Where’s the “new President”, “things are gonna get better”, Obama bump we’ve been waiting for?  According to at least one survey, it may not be coming anytime soon.

Read the whole thing HERE (courtesy of BNET and BIZJOURNALS).

Top Small Business Marketing Trends for 2009 | Small Business Trends

top-marketing-trends See what’s hot and what’s not for 2009 in the rapidly changing world of brand marketing.  Particularly like their advice to “keep it real”.   But how can you do that in such “unreal times?”  CLICK BELOW to find out.

Top Small Business Marketing Trends for 2009 | Small Business Trends

Is “Blogging” Flogging a Dead Horse?

A recent article in Wired Magazine advises individuals and companies that if you’re “thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Writing a weblog today isn’t the bright idea it was four years ago.”

They go on to explain that Web 2.0’s first form of individual expression has been “has been flooded by a tsunami of paid bilge” and that “Twitter, Facebook and Flick make Blogging look so 2004”.

It’s a harsh conclusion which many of my cohorts share. But for us, blogging serves one purpose we simply can’t duplicate: the sharing of information and ideas with clients and co-workers.

There is a TON of free information and innovative ideas floating around Cyber Space…if only you have the time to find it! We use our blog as an “internet clipping service” for clients. When any one of our “freelance associates” comes across something interesting, up it goes on our blog for everyone to see and share. Sort of like the old “bulletin boards” of days gone by. Twitter and it’s obsession with “what are you doing NOW!” seems a bit insane to me, but it has it’s place in mobilizing people (just ask the Obama campaign!). Facebook for finding and keeping up with friends (with a minimum of effort) is fun and easy. And You Tube or Flickr can’t be beat for posting and presenting public videos and photos. But where do you collect all this shared info? For us, it’s the old beat up blog.

Don’t call it dead yet! Maybe we’ve discovered a way to breathe life into the old girl and keep her from being put out to pasture. Only problem is (as Wired points out) is anyone still reading anymore?