Here’s a great video I found on SLIDESHARE that gives you some great ideas on how to make your blog “suck less”. Isn’t this really what we all want to know?
Personal branding is a hot concept, which is both good news and bad. For fans of the idea, its ascendancy means more people can benefit from presenting themselves in a compelling way. For those trying to stand out from the personal branding herd, however, it could be a problem.
With everyone and their mother trying to make a name for themselves, it’s harder and harder to be heard through all the noise. To do so you need expert help, and for top tips there are few better qualified to help than entrepreneur and uber-blogger Guy Kawasaki. Recently on Dan Schawbel’s Personal Branding Blog, Pete Kistler dug into Kawasaki’s book Art of the Start and outlined five secrets of personal branding success he found there:
Courtesy of BNET.
We all know change is hard — and so people resist it. Right?
Well, maybe not always. Chip Heath, a professor at Stanford’s Graduate School of Business, gave an insightful presentation on that theme earlier this month at the World Innovation Forum conference in New York. Heath, who coauthored the books Made to Stick and Switch with his brother Dan, started his presentation with the conventional business wisdom that people resist change — and then quickly pointed out exceptions to that conventional wisdom.
Two of the notable exceptions, according to Heath? Marriage and having children. Both are dramatic changes — but people celebrate them happily.
Said Heath: “Who would sign up to work for a boss that phoned you up four times a night for trivial administrative duties? ” And yet, many couples nonetheless “sign up” to have babies. “Change is not always hard, because there are some big changes that we embrace,” Heath observed.
Why, then, do people often resist organizational change? Heath explained a number of principles about making change easier — and one of them involves engaging and motivating people’s emotional side.
By way of illustration, he offered a very funny parody of how a marriage proposal would sound if it were introduced like many business change initiatives are — complete with a PowerPoint presentation including cost-saving benefits expected from the marriage, such as savings on kitchen condiments. “How many successful marriage proposals would we make by making an intellectual argument?” Heath asked.
Courtesy of MIT Sloan Managment Review.
Here is an interesting article and graph from Forbes.com on how CEO’s now filter and find info.
Summary: How do C-suite and top-level executives at the largest U.S. companies locate business information? The perception may be that they’re not online, but the reality is that they find the Internet to be their most valuable resource.
In fact, how they take advantage of Internet tools depends a great deal on the executive’s age and work experience. This study identifies the differences between those top executives whose careers have coincided with the rise of the PC and the Internet with their older counterparts. These younger executives, who are leading the charge into the C-suite, locate information for decision-making themselves, search online frequently, are interested in video, and are open to the latest online technologies.
“The Rise of the Digital C-suite” is based on an exclusive survey of 354 top executives at large U.S. companies with annual sales of greater than $1 billion. The study identifies unique generational differences between different aged executives, while examining where they go for information, how they want it filtered and delivered, and what online technologies they’re willing to embrace.
To download a pdf of the study, please fill out the following information. The report will appear in a new window. If you experience any trouble, please send an email to: firstname.lastname@example.org.