Image via CrunchBase
The iPad has become a powerful new platform for brands, but it’s not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool. Courtesy of IMediaConnection.com.
It’s been a very hot summer so far, but many PR professionals are already thinking about their winter holiday pitches, specifically the endless amount of holiday gift guides and how they can get their client to be included.
Amy Bates Stumpf, co-founder of New Product Events and Gift List Media, a gift guide pitching media database, says that regardless of the pitch, you need to stay focused on the problem and solution:
Write a compelling headline that states the benefits of the product, not the feature. The beginning paragraph should focus on a problem that the product solves.
Courtesy of PRNEWSER.
Bates Stumpf will talk about everything you need to know about pitching gift guides in our upcoming “20 Tips in 20 Minutes” PR webinar on Tuesday, August 17th. Click here for more information and to sign-up