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Had to pass along this video from a recent TED conference re: the next generation iBooks and what is possible with clever audio, interactive video and touchable links to tell your story. Though these books are still based around a linear plot line, they will let the reader stop along the way to wander off and follow some subplot or dig deeper into some idea, photo or topic before returning to the main narrative. In that sense, their narrative flow feels more like someone tracing a tree’s trunk to the top while periodically running up and down each branch that springs off from the main story.
Fascinating stuff. So what will your next brand story look like?
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THE NEXT WAVE... 