Welcome. I’m Paul Roberts, CEO of West Coast Marketing.
We’re a “virtual agency” combining the best of today’s freelance Advertising, PR and Marketing professionals into one expandable and customizable “marketing team” for today’s small-to-medium sized businesses (SMB). Think of us as your “ad hoc ad agency” available on an “as needed” basis.
This blog was created for our clients (past, present and future) who look to us to provide them with the best marketing ideas and information available. As such, we began asking our network of freelance talent to suggest articles, books and other information that we could share (on a weekly basis) with all those small business owners and CEOs we deal with every day. This blog is an evolution of those efforts.
As we all live in a WEB 2.0 world (where we’ve moved away from LINKING PEOPLE TO INFORMATION towards LINKING PEOPLE TO OTHER PEOPLE), we welcome your input as well. As Shakespeare so farsightedly wrote, “all the world’s a stage and all it’s people merely players.” In today’s “multi-media world” and “multi-platform” society, that observation has become true in ways wise William never would have imagined. For the first time in human history, all the world IS your stage and all the world’s people can play directly to each other.
It’s not marketing TO the masses but BY the masses.
So jump in and catch “The Next Wave…”