As Tim Williams, author of TAKE A STAND FOR YOUR BRAND explains on this week’s episode of BRANDING BUSINESS (hosted by Ryan Rieches of OC’s biggest branding firm RiechesBaird here on www.OCTalkRadio.net), “for people who are supposedly creative, we don’t spend much time considering alternative ways to get paid beyond some hourly rate….as if creative work and manual labor were somehow both the same”.
Hear his ideas on alternative ways in which ad agencies, marketing people and other creative talent can get paid that more closely matches their corporate contribution and the true value of their work. Definitely a conversation starter.
How to you pay for creative ideas in your company?
- Digital Marketers Shuffle Budget to Boost Owned and Earned Media – eMarketer (huguesrey.wordpress.com)
- Marketing Communications (marcom) (prmarketingcommunication.com)
- Content Marketing In The Echo Chamber (contentmarketinginstitute.com)
- A brief history of marketing – and why the new Facebook matters (smartblogs.com)