Tag Archives: octalkradio.net

Free Wheelchair Mission

If you’re looking to give a “feel good” present for the holidays, consider making a donation to Free Wheel Chair Mission in someone’s name. For just $72, some needy person will get a free wheelchair in some Third World country in your giftee’s name.

Your friend or family member will get a card telling them what you donated in their name and then get to pick out the country this free wheelchair will go to (out of 82 choices). If they send in their email, they’ll even get a picture of the recipient sitting in your mutual gift! Wow…who could do better for just $72?

For more info, check out www.FreeWheelchairMission.org or listen to the interview we just did with them on OC Talk Radio’s “Critical Mass: Non Profit Show” by visiting our storage site at www.OCTalkRadio.podbean.com.

Better Ways for Marketing People to Get Paid

As Tim Williams, author of TAKE A STAND FOR YOUR BRAND explains on this week’s episode of BRANDING BUSINESS (hosted by Ryan Rieches of OC’s biggest branding firm RiechesBaird here on www.OCTalkRadio.net), “for people who are supposedly creative, we don’t spend much time considering alternative ways to get paid beyond some hourly rate….as if creative work and manual labor were somehow both the same”.

Hear his ideas on alternative ways in which ad agencies, marketing people and other creative talent can get paid that more closely matches their corporate contribution and the true value of their work.  Definitely a conversation starter.

How to you pay for creative ideas in your company?

New Apple iPhone App Plays OC Talk Radio

As all our loyal listeners know by now, OC Talk Radio will play on any internet enabled smart phone.  But SPARK RADIO has taken that concept to a new level by creating the first iPhone app that allows you to keep surfing the web while listening to our “stimulating conversations” in the background thru the addition of a built-in web browser.
 
Using the station directory supplied by our partner RADIO TIME, listeners can instantly tune into OC TALK RADIO or 10,000 other top rated internet and terrestrial stations from around the world, with new stations being added daily.  The expectation is that there will be more than 30,000 available by April. This means users can listen to precisely what they want, when they want, whether it be music, talk radio, sports events, public radio or special programming from the ‘global community’ (including our exclusive content broadcast right here from Orange County, California).
 
An elegant interface and program guide make it easy for users to quickly find their favorite stations. Users can search for stations or programs by keyword, location or the station URL and can browse programming by genre or location. A GPS component even allows listeners to find local stations in any given city based on current GPS coordinates. “The Spark Radio app is a beautiful and fun radio application that opens the world’s selection of music and talk programming that only radio can provide,” said Bill Moore, CEO of RadioTime, Inc. “RadioTime makes it easy for Spark Radio users to find their favorite radio stations, like OC Talk Radio, and discover new ones from wherever they are.” And Spark Radio has a social component which allows listeners to create a profile and see what other people are listening to at any given moment by using an interactive Globe Navigator. Ratings of stations can be shared in the community along with any favorites. 
 
So if you want to instantly become part of a community of listeners tuned into a wide range of community stations from around the world, check out the new Apple iPhone app called SPARK RADIO.  It’s available for download through iTunes for $5.99.
 

Read more at the Handcast Media press release

Tipping Point for Traditional Radio

Traditional Radio will be left out of Steve Jobs’ new mobile tablet device that he is expected to announce next Wednesday.

Malcolm Gladwell in his book of the same name defined the tipping points to be “the levels at which the momentum for change becomes unstoppable”.

My friends, we are about to witness history next week when Apple provides the electronics, the infrastructure and the consumer confidence (no small thing) to save traditional media.

A recent article in The Wall Street Journal alluded to Apple’s goals. No one will know until Apple CEO Steve Jobs comes down from high to announce the next big thing, but speculation is running rampant.

The tablet could allow for cable television subscriptions customized by the user and billed to their Apple account. Music may be streamed and safely tucked away on a “cloud” for instant access anywhere on any device — again, for a monthly fee.

Monthly fees have failed miserably in the music sector but Apple could pull it off with a cool new device that allows consumers to read books, save the newspaper industry from itself, access school textbooks, read PDFs, go online, use apps from Apple’s app store, play video and movies at a whim, listen to Internet radio and Pandora and on and on.

But what appears to be left out is radio — terrestrial radio.

You see, the tipping point has already been reached in radio and the momentum cannot be stopped. Consolidators and their followers have killed off local programming and local personalities. They’ve done this with a smile on their faces (after all, remember a year ago when Clear Channel laid off almost 2,000 people and said that was going to fix the industry?).

Maybe it would be better to rename the tipping point the Dipping Point in the case of the radio industry. Turns out less was never more. Any idiot knows less is not more.

Even an alien from Mars would know that to dilute local radio for the economies of repeater radio, Imus in the Morning, syndication, voice tracking and cheap programming is compromising the industry’s future.

And now, next week, radio will see just what bean counter planning earned it — a footnote at best on the most fabulous new consumer device and entertainment platform ever devised.

Radio is not necessary to people other than radio executives.

Yes, I know — 236 million people listen to radio every week according to Radar and big CHR stations still pull in millions of listeners (if you count People Meter metrics as listeners).

I would respond, if radio is strong at 236 million people, why was the industry declining even before the recession? I know from my work teaching the next generation — radio has by its own hand removed itself from the soundtrack of its listeners’ lives.

Radio studies layoffs and new ways to get health care companies to buy spots while consumers get their news and entertainment online and from mobile devices. And advertisers are now telling radio stations what they think of them by driving the price for commercials down to the lowest levels ever.

Steve Jobs studies sociology and then invents the technology.

Radio studies “layoffology” and then invents a breed of radio that is easily left off the next must have media device.

We’ve got it all ass backwards.

The Wall Street Journal article’s only mention of radio is Internet radio.

Here it is:

“People familiar with Apple’s plans say a central part of the new strategy is to populate as many Web sites as possible with ‘buy’ buttons, integrating iTunes transactions into activities like listening to Internet radio and surfing review Web sites. ”

This is what we talk about in this space all the time and what I will cover at my Media Solutions Lab next week.

Innovation!

Yet, the radio industry is content to sit still and miss the next wave after having denied its way through the Internet revolution for the past decade. Why do you think every major broadcast company budgets less than 3% at best for Internet/mobile and digital operations? Isn’t that wrong? The Internet will be the thing historians look back on 50 years from today — not towers and transmitters.

Not good for companies whose money is tied up in FCC licenses and old transmitters.

One of my readers points out,

“When Google retreated from trying to sell radio advertising, radio companies saw that as a victory. I saw it as a defeat. When I ran radio stations, I embraced dMarc and then thought it was great when Google bought it. Pfft. Gone”.

The Dipping Point for radio is next week — when all the foolish, selfish, destructive things consolidators and their equity holders have done to the industry comes home to roost.

But the Tipping Point for new media also arrives on the same day. This exciting future — creating content, marketing brands, selling things — becomes a growth industry.

This growth industry isn’t going to come to us — we have to go get it. Learn about it. Retrain ourselves. Certainly, we must become adept at understanding generational media. (I am doing an impactful and entertaining module on generational media at my Lab next week. It will give attendees a sense of how to see the similarities and differences in generational media and what to do with them).

Radio people have all the raw talent to learn skills for the era of new media content that will be institutionalized next Wednesday when Apple speaks. The ones that sit back and refuse to think differently (as Apple would say) will most certainly be left behind.

The long-awaited digital future is days away. Let’s watch it develop together and find ways to become a part of it.

Courtesy of Jerry Del Colliano and his outstanding “insider blog” Inside Music Media.